YG Entertainment (“YG”) and group BIGBANG are leaving an “exceptional precedent” in Korea’s music scene.
On November 2 in the morning, YG officially announced that BIGBANG renewed their contract with YG. The announcement cleared many different “speculations and perspectives” about BIGBANG’s position. BIGBANG’s decision to stay with YG bears special meaning in diverse senses.
◈ Loyalty and partnership above it
Since their debut with single album “Bigbang” released in 2006, BIGBANG renewed their contract with YG in 2011 and has maintained their partnership with YG for nine years. Now that they renewed the contract once again, already-strong bond between YG and BIGBANG has been consolidated once again.
In Korea’s music scene, such a case of all the members of an idol group working with one label for such a long period of time is quite rare. That shows the fact that there is an obvious synergy effect between the two, which goes beyond favorable feelings toward each other, including loyalty and friendship.
YG’s head YANG HYUN SUK has always said, “BIGBANG has built YG. I don’t’ think YG has built BIGBANG. Such remark of YANG shows how much YG recognizes the “present value” of BIGBANG, a K-pop singer who has enormous influence in the world’s music scene. There actually have been a lot of cases where a producer and musician created by him decided to go separate ways eventually, because the producer was not quick to catch up with the new style and mindset of the young artist who grows and changes fast.
