The flagship store of clothing brand 8 Seconds in Seoul's shopping district of Myeong-dong was teeming with Chinese tourists on Monday who had come all the way to buy hats and T-shirts branded boy band rapper G-Dragon.
G-Dragon, of BigBang, was tapped as a new model for the brand in August, and daily sales in the Myeong-dong store soared to W200 million ahead of Big Bang's 10th-anniversary concert on Aug. 20 (US$1=W1,106).
"Before hiring G-Dragon it took us at least 10 days to achieve such sales," a staffer said.
Chinese fans of G-Dragon line up outside an 8 Seconds store in Myeong-dong, Seoul in August. |