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“I don’t know who you are, but I know you’re big.”
This is what Jon Koon, the 30-year-old owner of downtown Manhattan boutique Private Stock, says to the slight, 5'8" blonde-haired Asian man browsing his store on a sweltering Sunday in July.
What is it about the stranger that signifies he’s kind of a big deal? It could be his boyishly handsome—dare we say “pretty”—face. Or perhaps it’s because he’s rolling with a seven-deep entourage that includes, loudly, the celebrity jeweler Ben Baller. Possibly, maybe. But to Koon, a luxury menswear designer, it is his guest’s outfit that stands out most: a custom black Givenchy-inspired snapback, Lennon-style shades, sleeveless Jil Sander striped T-shirt, tattered Saint-Laurent jeans, Chrome Hearts necklace, crispy Air Jordan XIs, and an oversized red Hermes HAC bag.
