South Korean pop star G-Dragon won four awards, including the artist of the year honor, at the 2013 Mnet Asian Music Awards (MAMA) in Hong Kong.
Honors mostly remained close to home at the local equivalent of the MTV Music Video Awards, which this year featured such international artists as Stevie Wonder.
The annual South Korean music awards ceremony at the end of the week attracted a sold-out crowd of 10,000, according to organizer CJ E&M, which produced this year’s event with Hong Kong’s Media Asia Group Holdings Ltd. It was broadcast live in 94 countries to reach some 2.4 billion viewers in Asia, Europe, North America, Africa and beyond.
China’s largest online video site Youku Tudou served as online media partner, while more than 40 international corporations -- four times the number compared to last year -- took part as sponsors.
"Thanks to the participation of major media partners, we've achieved direct and indirect marketing/PR effects worth 260 billion won [about $245 million], with a total economic value of 1 trillion won [about $942 million]," said Shin Hyung-kwan, head executive of 2013 MAMA.
"MAMA is not a simple music event but can become a model for new cultural endeavors in the music industry."
G-Dragon, the leader of Big Bang who made headlines earlier this year with a K-pop duet with Missy Elliott, won additional awards, including for best music video for his solo release "Coup d’Etat," best male artist and best dance performance by a male solo performer for "Crooked." Paris Hilton took to the stage to present one of the awards to G-Dragon.
G-Dragon also announced that he would be releasing a collaboration with Canadian pop star Justin Bieber next year. "Justin is done recording his parts, and now I have to do mine," he said. "You can look forward to hearing it next year."
Source: billboard
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