Tuesday, June 2, 2015

[Music Talk Talk] BIGBANG’s Power Growing Bigger… Beyond Imagination


From May to August, will BIGBANG dominate the pop music world every month?

Idol group BIGBANG is turning the pop music scene into a BIGBANG world for two months in a row, releasing the second single album with even greater power. BIGBANG’s “LOSER” and “BAE BAE” released on the 1 of last month turned the month of May into a month of BIGBANG, and the team’s new song “BANG BANG BANG” and “WE LIKE 2 PARTY” unveiled on June 1 at midnight are also boasting a formidable power. It seems that this June will also be a “month of BIGBANG”.

”BANG BANG BANG” swept the No.1 on the chart of major music-streaming websites, upon its release. “WE LIKE 2 PARTY” took the No.2 place, dominating music charts upon the release, too. Notably, the two new songs took the No.1 and No.2 while “LOSER” and “BAE BAE” are still in high ranks on charts, so four BIGBANG songs are now in top 10 on charts, which is a rare case. It is a record that is hard to achieve especially nowadays when new songs are released every day.

“BANG BANG BANG” and “WE LIKE 2 PARTY” are drawing keen attention with different feels. “BANG BANG BANG” is a song that could be called “BIGBANG-ish”, which creates an exciting mood with a strong beat and electronic sound, while “WE LIKE 2 PARTY” gives an easier, cooler, and more comfortable feel.

Upon the release of the two new songs, music fans are showing enthusiastic responses on major search engines. On Korea’s biggest music-streaming website Melon, more than 100,000 people listened to “BANG BANG BANG” within one hour from its release, even though it was unveiled in midnight. The name of BIGBANG and title of the new songs topped the real-time search word ranking of search engines, showing how big BIGBANG’s influence is in Korea’s music scene. In short, these records mean more than just high rankings on charts.

Notably, BIGBANG sweeping the No.1 on multiple charts simultaneously proves the fact that BIGBANG’s music appeals to a wider range of public along with their fans, that the public has keen interest in BIGBANG’s comeback and the team has a big influence.

BIGBANG’s big influence was proven not only in Korea but also in foreign countries. “LOSER” recorded the highest-ever record for a K-pop song on American iTunes chart, by taking the 40th place on the iTunes single hot 100 of the country. Plus, single album “A” that includes “BANG BANG BANG” and “WE LIKE 2 PARTY” took the No.1 on the iTunes main single chart of six countries: Azerbaijan, Hong Kong, Malaysia, Singapore, Sweden, and Thailand.

As BIGBANG is dominating the K-pop scene once again following their success in May, music fans are paying keen attention to what record they will set in this month. “LOSER” recorded a long-run hit staying in the top on charts for almost a month and achieved success in foreign countries including China, so a big attention is drawn to if “BANG BANG BANG” will break the record set by “LOSER”. “LOSER” stayed in the No.1 for nearly 20 days since its release, went down the rankings for a while, but retook the No.1 again on the 23rd day from its release. Finally, the No.1 place was taken by “BANG BANG BANG”.

Furthermore, as BIGBANG’s comeback that began last month will continue until September this year, it is expected that the rival of BIGBANG on charts will be BIGBANG themselves. It is not easy to take the No.1 on chart every time a singer releases new songs, for five months in a row. So, K-pop fans are showing keen interest in whether BIGBANG will maintain the “BIGBANG world” in the music scene until September.

Source: YG Entertainment(OSEN)

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