[NEWS] BIGBANG'S 4th MINI ALBUM PROMOTIONS SCHEME

YG Entertainment has revealed the promotions scheme for BIGBANG's 4th Mini Album through yg-life blog on Feb 19 as below:
 
1) 2 Wrapping Buses (Seoul) - February 18 - March 18

2)  Bus Advertising
     40 Exterior Buses Advertising (Seoul) - February 17 - March 17

3) Offline promotion and paid advertisements

     -Album stores : Album release date including album banner - February 25.

     -Wall ads: Large Billboard Exterior Ads - February 17.

4) Subway Ads:

    History wrapping ads (Subway Line 2,4 of Sadang transit passage) - February 21 - March 21

5) Theater Advertising - February 25

     1. CGV Theatre screen ads
     2. CGV Theatre lobby posters, PDP ad
     3. Lobbies DLA system (Yongsan, Myeoung-dong, Wangsimni)

6. Print ads: high-cut full-page ad 2P - February 17 
 

7. Sponsors and other partners Promotions
CJ FOODVILL - Tous Les Jours
- Spot Exposure period: February 24-March 31
- Target : 1,350 branches nationwide
- More exposure: Tous Les Jours website, EDM, POP, etc.

CJ FOODVILL - Stone Cold
- Spot Exposure period: February 24-March 14
- Target:: 70 branches nationwide
- More exposure: Cold Stone website, EDM, POP, etc.
GS25
- Target: Big Bang's 4th Mini Album posters and brochures exposure
- Spot Exposure period: March 2 - March 31
- Exposure accounts: All branches nationwide of GS25
- More exposure: GSTV support additional exposure
GS Caltex
- Crossroads South Korea stations a large wall banner: March 7 to March 13
- GS Caltex marketing site www.kixx.co.kr (membership of about 6,000,000 people)
- GS Group membership site www.GSnPOINT.com (membership of about 100 million)
- GS & POINT and GS Caltex Card members about 350 million

Source: yg-life