YG Entertainment announced on the 1 this month that the company will do a joint game business with China’s biggest Internet and game service company Tencent, based on the partnership between the two companies.
YG decided to do the joint business for “全民超神” directly developed by Tencent Game to draw the biggest attention for the second half of this year. For the partnership, YG’s representative artist BIGBANG will become the exclusive model for the game, to help the collaboration between the two companies.
