7) Big Bang & 2NE1 - Lollipop
While K-pop is a relatively new phenomenon, its popularity is booming in both South Korea and Europe. At last year’s MTV European Music Awards, it was Big Bang not Britney Spears who scooped 58 million votes to win the Best Worldwide Act award. ‘Lollipop’ is the boyband’s collaboration with girl group 2NE1 and was originally dreamt up as a scheme to sell the LG Cyon mobile. Mark Ronson and Katy B’s Olympics collaboration for Coca Cola has a lot to live up to.
Source : drownedinsound.com
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